How Are Google’s Product Listing Ads Performing?

source: http://www.emarketer.com/Article/How-Googles-Product-Listing-Ads-Performing/1010185 Costs of PLAs starting to rise Google’s Product Listing Ads (PLAs), which are enhanced search ads that include features such as price and image, received significant attention from marketers during the 2012 holiday season, according to a Marin Software study of advertisers who had made paid search buys through the Marin platform. However, […]